abreast of technological innovations. Yet, companies are becoming more aware that a competitive advantage can not be achieved,
or even maintained by utilizing the latest technology. Indeed, it is becoming more apparent that a strategic competitive advantage
will not be achieved through embraced technology alone but, in the way companies approach the evaluation, management and
exploitation of their human, organizational and technology based assets and infrastructure.
In support of this, Sohal et al. (2001) reported the results of a large-scale survey that demonstrated the limited Information
Technology (IT) enabled business benefits resulting in service and manufacturing sectors.
The survey highlighted that many of the benefits achieved through adopting IT/IS were limited to improvements in productivity
and cost alone. Clearly, such results are surprising given the emphasis the normative literature has placed on the strategic benefits
achievable from IT/IS. As a result of the far reaching conclusions reported by Sohal et al. (2001), many organisational have begun
to question the scope and depth of those IT-enabled business benefits that are not achieved by those companies proactively
adopting IT/IS
