information systems field. Over many years the roots and foundations of the definition of knowledge and its constructs have upheld the view that knowledge is an amorphous entity to be harnessed in its abundance. This developmental paper argues that knowledge is context sensitive and reliant upon an inter-relationship between stakeholders, their expectations, and associated organisational cultural factors which are modified by the lens of organisational context. By using the systems dynamics concept of the Eroding Goals systems archetype, a conceptual model- the Knowledge Management Kaleidoscope - is developed to explain and describe these components as an alternative model of identifying knowledge
