The present study examines a series of performance measures as
an attempt to resolve the ex post verification problem. These measures are employed to test the performance persistence hypothesis of
domestic equity funds in Greece, during the period 1998-2004. Correctly adjusting for risk factors and documented portfolio strategies
explains a significant part of the reported persistence. The intercept of the augmented Carhart regression is proposed as the most appro-
priate performance measure. Using this measure, weak evidence for persistence, only before 2001, is documented. The growth of the fund
industry, the direction of flows to past winners and the integration in the international nancial system are suggested to be the reasons for
the absence of performance persistence