Academic writing has a set of rules that everyone in academia follows. One of these
set rules is related to neutrality. In academia neutrality means that the author does not make
their own presence noticeable in the text. This project was carried out because contemporary
studies have shown that the rule of anonymity is not always the best option and an author’s
stance in the form of self promotion is encouraged.
This thesis focuses on self promotion in academic papers written in the department of
English studies in the University of Tartu. The aim of this paper is to analyze the extent to
which authors use self-promotion pronouns in their academic papers and what functions do
those pronouns hold. In addition, this paper also reports on the differences between gender
usage of pronouns and to control the differences between the four fields of the English
studies department. This analysis focuses on master dissertations written by students of the
English language department between the years 2013-2021. AntConc software was used to
analyse a corpus of 36 Master’s theses.https://www.ester.ee/record=b5461172*es