Social computing has taken the world by storm in the past decade. Today, there are around 500 million users on Facebook alone. Previous research studied how and why individuals use Facebook in social life; yet relatively little research has been conducted on how organizations utilize Facebook to interact with an expansive population of social computing users. The healthcare sector has been investing a lot of time and money to improve patient-centeredness and patient involvement in the provision of care. This poster was also presented at the 2011 American Medical Informatics Association meeting
