Institute of Information Theories and Applications FOI ITHEA
Abstract
Mobile advertising is a rapidly growing sector providing brands and marketing agencies the opportunity
to connect with consumers beyond traditional and digital media and instead communicate directly on their mobile
phones. Mobile advertising will be intrinsically linked with mobile search, which has transported from the internet
to the mobile and is identified as an area of potential growth. The result of mobile searching show that as a
general rule such search result exceed 160 characters; the dialog is required to deliver the relevant portion of a
response to the mobile user. In this paper we focus initially on mobile search and mobile advert creation, and
later the mechanism of interaction between the user’s request, the result of searching, advertising and dialog