News Media Stories about Cancer on Facebook: How Does Story Framing Influence Response Framing, Tone and Attributions of Responsibility?

Abstract

This item is only available electronically.Social media has made access to health information easier than ever. In response, news broadcasters have adapted by sharing news stories on social media platforms such as Facebook. Among the news stories shared are those aimed to increase awareness of issues such as public health. However, the way health news stories are commonly framed is likely to generate a narrow perception of the causes of health issues and who is to blame for such issues. Furthermore, the way a health issue is framed may also shape the content and tone of responses in online comments and the stigma associated with some health issues may also appear in both news stories and audience responses. This paper will discuss these concerns regarding framing of health news stories, the implications of online comments and avenues to be explored in future research.Thesis (M.Psych(Health)) -- University of Adelaide, School of Psychology, 201

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