[Resumo] No presente artigo explícase a importancia de traballar en positivo, xunto aos axentes
económicos e sociais que interveñen no territorio, para conseguir cambios de actitude
sociais que faciliten a conservación do oso pardo. Ponse o exemplo do traballo realizado
pola Fundación Oso Pardo con cazadores na Cordilleira Cantábrica[Abstract] In this article we explain the importance of working in a positive way, alongside the
economic and social agents that intervene in the territory, in order to achieve changes
in social attitudes which make it easier to protect the brown bear. The example is
given of a piece of work carried out by the Brown Bear Foundation with hunters in the
Cantabrian Mountains
