Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014In the actually, we are in a context of economical crisis, when the exterior sector in Spain is one of the few sector that has an increase in their sales. Beauty Ceramic, a new company founded in 2012, is living in this economical context and trying to get benefits and increase their sales in this present year and in the next year, when our entire proposal in marketing actions will be implanted and done by the compan
