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Website Architecture, Information Flows and Cognitive Models

Abstract

This paper explores the relation between new digital genres configuration and their users’ previous knowledge patterns from an interlinguistic perspective. More precisely, first we analyse two models that underlie the formal architecture of websites. For that purpose we introduce diverse pieces of software that allow for visualization of website organization in terms of nodes and links. Then, we show the most entrenched metaphoric models that provide cognitive tools for users to understand website configuration and usage, in an English speaking culture. Finally, we discuss to what extent these models can be transferred and learned by users from other cultures, particularly in Spanish speaking communitie

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