Social MARKAL: Incorporating behavioral parameters

Abstract

Shifting the modelling scale from original country model formulation down to region, city, community brings new challenges on modelling the demand side. Increasing number of decision makers making frequent decisions on small amounts, often without information, do not always behave rationally. An approach to address a systematic error of about 30% is presented. Energy consumer behaviour is measured by sociological surveys and included into model via additional equations as virtual technologies