Simonsen, Thomas Mosebo

English

This paper examines forms of self-representation on YouTube with specific focus on Vlogs (Video blogs). The analytical scope of the paper is on how User-generated Content on YouTube initiates a certain kind of audiovisual representation and a particular interpretation of reality that can be distinguished within Vlogs. This will be analysed through selected case studies taken from a representative sample of empirically based observations of YouTube videos. The analysis includes a focus on how certain forms of representation can be identified as representations of the self (Turkle 1995, Scannell 1996, Walker 2005) and further how these forms must be comprehended within a context of technological constrains, institutional structures and social as well as economical practices on YouTube (Burgess and Green 2009, Van Dijck 2009). It is argued that these different contexts play a vital part in generating the formation of audiovisual self-representation, which can be characterised somewhat differently from other modes of audiovisual self-representations e.g. home movies (Chalfen 1987) or documentary representations (Nichols 1991). Through this, the paper, drawing on my forthcoming dissertation, provides knowledge about various forms of audiovisual representations of the self on YouTube and how these can exemplify the communicative characteristics of YouTube as a medium platform

    Aalborg Universitet(Self)-representations on youtubeSimonsen, Thomas MoseboPublication date:2011Document VersionTidlig version også kaldet pre-printLink to publication from Aalborg UniversityCitation for published version (APA):Simonsen, T. M. (2011). (Self)-representations on youtube. Abstract fra NordMedia 2011, Akureyri, Island.http://english.unak.is/conferences/page/media__technology_and_aestheticsGeneral rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright ownersand it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.            ? Users may download and print one copy of any publication from the public portal for the purpose of private study or research.            ? You may not further distribute the material or use it for any profit-making activity or commercial gain            ? You may freely distribute the URL identifying the publication in the public portal ?Take down policyIf you believe that this document breaches copyright please contact us at vbn@aub.aau.dk providing details, and we will remove access tothe work immediately and investigate your claim.Downloaded from vbn.aau.dk on: December 25, 2020Thomas Mosebo Simonsen,  Aalborg University, tms@hum.aau.dk  (SELF)-REPRESENTATIONS ON YOUTUBE     The project investigates how audiovisual forms of self-representations and online identities are constituted on YouTube within the most popular content of YouTube.   The project further investigates whether the audiovisual forms of self-representation characterize new ways of social behavior within YouTube as a medium platform.           THE PROJECT  THE VLOG  The Vlog (or video blog): An audiovisual self-image presented through a first person camera (turned towards oneself).  The Vlog is a subjective mode of representation! In many cases this also includes a performative mode (in an Austinan-sense) – “an act of doing” (Butler) and as social behavior (Goffman).       1) Content analysis (inspired) approach   2) Genre analytical investigation of UGC  3) Case study analysis within the theoretical framework of documentary representational theory and performative theory.   4) Medium Theory inspired perspective – In overall a pragmatic approach that involves a focus on medium properties as well as institutional and content specifies.        METHODOLOGICAL APPROACH    1) Initial observation of 900 videos (2009)        Pre-defined typology of UGC, the development of coding         scheme  2)  Observation & coding of 900 videos (July 2010)            Identification of various forms of UGC (473 videos and                      thereby forms of self-representation)   3) Analysis of self-representations (The Vlog: 215 videos)    METHODOLOGICAL APPROACH                 FINDINGS               FINDINGS Two additional coders have been coding the videos  and a inter-rater-reliability test has been performed. Showing homogeneity within the data.    Based on the coding, it was detected:  - Domination of first person videos (The Vlogs)  - Domination of non-fictional content – it’s all about authenticity    - A high degree of reflexivity and intertextuality - Visual redundancy   YT medium specifies (affordances) and organizational structure:        fosters a competitive environment & a “Pro-amp” culture (Leadbeater & miller 2004).                         “The Demotic Turn” (Turner 2004).      TENDENCIES EXTRA: CODING SCHEME 

(Self)-representations on youtube

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(Self)-representations on youtube

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