Boer, Harry

Johansen, John

Yang, Cheng

English

This paper aims to view manufacturing from a new angle, and tries to look beyond fit, focus and trade-offs, approaches which may no longer be sufficient for long-term competitive success. Four cases from different industries are described and used to illustrate and discuss the possibility of manufacturing playing new strategic roles. Backward, forward and lateral interactive support are suggested to explicate how manufacturing can realize its new strategic roles. Finally, four new strategic roles of manufacturing are suggested. They are: innovation manufacturing, ramp-up manufacturing, primary manufacturing, and service manufacturing. </p

New strategic roles of manufacturing:Beyond fit, focus and trade-off

https://vbn.aau.dk/ws/files/14951255/NEW_STRATEGIC_ROLES_OF_MANUFACTURING_BEYOND_FIT_FOCUS_AND_TRADE_OFF__FINAL_.doc

New strategic roles of manufacturing:Beyond fit, focus and trade-off

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