In today's modern world, every civilized person anyhow faces
with food packaging industry. Typically, consumers do not think about
the economic value of the package and do not realize that without packaging product
the country's gross domestic product would significantly decrease in value.
Assessment of the current state of the commodity market is an important
factor in economic growth of the country

Lysenko, V.V.

Mykhailova, L.I.

Electronic Sumy State University Institutional Repository

EМіністерство освіти і науки України Сумський державний університет Навчально-науковий інститут фінансів, економіки та менеджменту імені Олега Балацького Кафедра економічної теорії  INTERNATIONAL ECONOMIC RELATIONS AND SUSTAINABLE DEVELOPMENT  МІЖНАРОДНІ ЕКОНОМІЧНІ ВІДНОСИНИ ТА СТАЛИЙ РОЗВИТОК  MIĘDZYNARODOWE STOSUNKI GOSPODARCZE I ZRÓWNOWAŻONY ROZWÓJ  МЕЖДУНАРОДНЫЕ ЭКОНОМИЧЕСКИЕ ОТНОШЕНИЯ И УСТОЙЧИВОЕ РАЗВИТИЕ  Матеріали Міжнародної науково-практичної конференції  (Суми, Україна, 5–6 травня 2017 року)              Суми Сумський державний університет  2017 17 The creаtors of neotech theories point to technicаl progress аs а fundаmentаl fаctor implying intensity, аs well аs directions of speciаlizаtion in internаtionаl trаde. Аmong the neo-theoreticаl theories, the technology gаp theory аnd the product life cycle theory аre the most importаnt. The first of them formulаted in 1961 M. V. Posner, G.C. Hufbаuer аnd P. Krugmаn. Аccording to this theory of directions аs well аs the structure of internаtionаl trаde in industriаl goods, they аre decisive for delаying the countries concerned in mаstering аnd аpplying modern industriаl production techniques аs well аs exploiting technologicаl аchievements. In countries where businesses аnd industries аre chаrаcterized by а high level of innovаtion, they hаve eаsier аccess to foreign mаrkets, which in turn аllows them to mаintаin technologicаl аdvаntаge over other countries. The theory of product life cycle is closely relаted to the theory of product life, which shows how the "life" of а product is being trаfficked аccording to the theory of technologicаl gаp.  1. J. Rymarczyk, Handel zagraniczny. Organizacja i technika , Polskie Wydawnictwo Ekonomiczne, Warszawa 2000. 2. J. Sołdaczuk, J. Mijala, Historia handlu międzynarodowego , Wydawnictwo PWE, Warszawa 2001. 3. J. Misala, E. M. Pluciński, Handel wewnątrzgałęziowy między Polską a Unią Europejską. Teoria i praktyka, Wydawnictwo Elipsa, Warszawa 2000. 4. M. Boulie Krzyśko, Handel międzynarodowy na przykładzie handlu miedzią katodową, Wydawnictwo, Poznań 2010.   INTERNATIONAL ECONOMIC OPERATIONS ON THE WORLD MARKET OF PACKAGING MATERIAL  Mykhailova L.I., Professor, Lysenko V.V., Master's Degree Student Sumy national agrarian university (Ukraine)  In today's modern world, every civilized person anyhow faces with food packaging industry. Typically, consumers do not think about  the economic value of the package and do not realize that without packaging product the country's gross domestic product would significantly decrease in value. Assessment of the current state of the commodity market is an important factor in economic growth of the country. The process of making conjunctive decisions on the development of foreign economic activity both in the short and long-term perspective contributes to the competitiveness of products in the domestic and foreign markets, the formation of innovative strategies and implementation of the investment attractiveness of brunches of the real sector of the national economy. 18 Packing business turns into a complex global production system, where the liberalization processes of the world trade of packaging products takes place and the increase of its civilizational features occurs. In addition, the role of the world packaging market is actively appeared solving demographic, religious and cultural problems of humankind. Overall, the conjuncture of the world market is presented as a complex and dynamic socio-economic system, which consists of market agents (subjects of the economy and institutions) and economic and trade relations between them, which determine certain "rules" to specified period of time. In the system of the world market, the specific role belongs to the packaging market conjuncture. The reason of this is, on the one hand, a strategically important meaning of the sector of the packaging industry in achieving food security and, on the other hand, the imbalance in development and production of packaging and irregularity of the supply and demand for packaging products in different countries and regions. The essence of market equilibrium, by the classical theory of economic development, is the state of the economy, where the number of goods, which have a constant demand for a certain price, equal to the amount of goods offered for sale on the commodity market. Part of the space where the interests of sellers and buyers of the market intersect, called economic space. It is exactly that space, where the assessment of the export orientation of domestic manufacturers of packaging materials happen, which recently express their intention of taking the stable positions increasingly and optimize their behavior in the market. Over the past ten years, North America had the largest share of the world market of packaging materials – 32%, according to the World Packaging Organization. The share of the region of North America was significantly higher than in Asia and Europe, which have in aggregate 26% of the market. Assessments of the World Packaging Organization (WPO) claim that the global packaging industry has an annual turnover of about 500 billion USD [1]. WPO in its report published in 2010, says that there are about 100 000 companies working in the industry of manufacturing packaging materials, which created 5 million jobs. These numbers are likely to grow as the industry continues to expand: packaging is necessary as for food, beverages and pharmaceuticals as for electronics and furniture. Among industrial and consumer durable goods, packaging has an important role in the value chain [2]. In most cases, only a carefully planned approach ensures successful promotion of products abroad. The management of the company should allocate considerable  resources (time and money) to start export process. However, the benefits from export efforts it can feel only in two or three years after the first steps taken in this direction. Increased demand for packaging occurs under the influence of a number of local factors and factors of a long-term impact. While the economy plays a central role in shaping the impact on volume growth of the market, there are several other 19 factors that have a direct impact on the demand for packaging or, at least, on the nature of this demand. From these entire factors (usability, requirements for the brand, the need for recycling, development of new packaging materials and information in the medical field), the last factor is considered as one of the major reasons for the growth of the packaging industry by the survey by Pira company. Population aging is considered the least important factor for the growth of the market [1]. Thus, the world market of packaging materials will continue to grow rapidly and is attractive enough to involve new agents, including Ukrainian producers of packaging industry, like LLC «GUALA CLOSURES UKRAINE» and “TECHNOLOGIA” JSC that stably and efficiently operate in Sumy.  1. World Packaging Organization/PIRA International Ltda. Market Statistics and Future Trends in Global Packaging, Edit – Brazil, 2014. – 45 pages. 2. http://www.persistencemarketresearch.com/   RELATIVE CULTURAL SIMILARITY BETWEEN UKRAINE AND POLAND AS THE BASIS OF MUTUALLY BENEFICIAL RELATIONS*  Prokopenko O. V., Dr. of Sci. in Economics, Professor 1,2 Kryvoruchko L.B., PhD in Economic sciences 1 1Sumy State University (Ukraine) 2University of Bielsko-Biala (Poland)  Today the successful development of any country is impossible without political, economic, scientific and cultural cooperation with other countries. The processes of globalization and international integration reinforces this trend. Ukraine and Poland are the neighbor countries, the proximity of which is not only a geographical location, but also similarities in the historical development of the last century, today's political direction. The cultural affinity of the two nations is particular important as the basis for the establishment of strong, mutually beneficial relationships between entities and citizens of the two states. Many scientists from over the world have dedicated their works to the various issues of cross-cultural communication, but such studies are still actual as a system of cultural values are changing continuously according to the civilization process and influence each other. The authors have conducted a comparative analysis of cultures of Poland and Ukraine. For this purpose they have developed the questionary based on cultural                                                              *The paper was written according to budget money from the Ministry of Education and Science of Ukraine, given to develop scientific-research topic № 53.15.01-01.15/17.ЗФ “Methodology of forming  mechanism of national economics innovative development based on alternative energy”.  

International economic operations on the world market of packaging material

SocioEconomic Challenges Journal (Sumy State University)

EМіністерство освіти і науки України 
Сумський державний університет 
Навчально-науковий інститут фінансів, економіки та менеджменту 
імені Олега Балацького 
Кафедра економічної теорії 
 
INTERNATIONAL ECONOMIC RELATIONS 
AND SUSTAINABLE DEVELOPMENT 
 
МІЖНАРОДНІ ЕКОНОМІЧНІ ВІДНОСИНИ 
ТА СТАЛИЙ РОЗВИТОК 
 
MIĘDZYNARODOWE STOSUNKI GOSPODARCZE 
I ZRÓWNOWAŻONY ROZWÓJ 
 
МЕЖДУНАРОДНЫЕ ЭКОНОМИЧЕСКИЕ ОТНОШЕНИЯ 
И УСТОЙЧИВОЕ РАЗВИТИЕ 
 
Матеріали 
Міжнародної науково-практичної конференції  
(Суми, Україна, 5–6 травня 2017 року) 
 
 
 
 
 
 
 
 
 
 
 
 
 
Суми 
Сумський державний університет 
 
2017 
17 
The creаtors of neotech theories point to technicаl progress аs а 
fundаmentаl fаctor implying intensity, аs well аs directions of speciаlizаtion 
in internаtionаl trаde. Аmong the neo-theoreticаl theories, the technology 
gаp theory аnd the product life cycle theory аre the most importаnt. The first of 
them formulаted in 1961 M. V. Posner, G.C. Hufbаuer аnd P. Krugmаn. 
Аccording to this theory of directions аs well аs the structure of internаtionаl 
trаde in industriаl goods, they аre decisive for delаying the countries 
concerned in mаstering аnd аpplying modern industriаl production techniques 
аs well аs exploiting technologicаl аchievements. In countries where 
businesses аnd industries аre chаrаcterized by а high level of innovаtion, 
they hаve eаsier аccess to foreign mаrkets, which in turn аllows them to 
mаintаin technologicаl аdvаntаge over other countries. The theory of 
product life cycle is closely relаted to the theory of product life, which 
shows how the "life" of а product is being trаfficked аccording to the theory of 
technologicаl gаp. 
 
1. J. Rymarczyk, Handel zagraniczny. Organizacja i technika , Polskie Wydawnictwo 
Ekonomiczne, Warszawa 2000. 
2. J. Sołdaczuk, J. Mijala, Historia handlu międzynarodowego , Wydawnictwo PWE, 
Warszawa 2001. 
3. J. Misala, E. M. Pluciński, Handel wewnątrzgałęziowy między Polską a Unią Europejską. 
Teoria i praktyka, Wydawnictwo Elipsa, Warszawa 2000. 
4. M. Boulie Krzyśko, Handel międzynarodowy na przykładzie handlu miedzią katodową, 
Wydawnictwo, Poznań 2010. 
 
 
INTERNATIONAL ECONOMIC OPERATIONS ON THE WORLD 
MARKET OF PACKAGING MATERIAL 
 
Mykhailova L.I., Professor, Lysenko V.V., Master's Degree Student 
Sumy national agrarian university (Ukraine) 
 
In today's modern world, every civilized person anyhow faces 
with food packaging industry. Typically, consumers do not think about  
the economic value of the package and do not realize that without packaging product 
the country's gross domestic product would significantly decrease in value. 
Assessment of the current state of the commodity market is an important 
factor in economic growth of the country. The process of making conjunctive 
decisions on the development of foreign economic activity both 
in the short and long-term perspective contributes to the competitiveness 
of products in the domestic and foreign markets, the formation of innovative 
strategies and implementation of the investment attractiveness of brunches of the 
real sector of the national economy. 
18 
Packing business turns into a complex global production system, where the 
liberalization processes of the world trade of packaging products takes place and the 
increase of its civilizational features occurs. In addition, the role of the world 
packaging market is actively appeared solving demographic, religious and cultural 
problems of humankind. Overall, the conjuncture of the world market is presented 
as a complex and dynamic socio-economic system, which consists of market agents 
(subjects of the economy and institutions) and economic and trade relations between 
them, which determine certain "rules" to specified period of time. 
In the system of the world market, the specific role belongs to the packaging 
market conjuncture. The reason of this is, on the one hand, a strategically important 
meaning of the sector of the packaging industry in achieving food security and, on 
the other hand, the imbalance in development and production of packaging and 
irregularity of the supply and demand for packaging products in different countries 
and regions. 
The essence of market equilibrium, by the classical theory of economic 
development, is the state of the economy, where the number of goods, which have a 
constant demand for a certain price, equal to the amount of goods offered for sale on 
the commodity market. Part of the space where the interests of sellers and buyers of 
the market intersect, called economic space. It is exactly that space, where the 
assessment of the export orientation of domestic manufacturers of packaging 
materials happen, which recently express their intention of taking the stable positions 
increasingly and optimize their behavior in the market. Over the past ten years, North 
America had the largest share of the world market of packaging materials – 32%, 
according to the World Packaging Organization. The share of the region of 
North America was significantly higher than in Asia and Europe, which have in 
aggregate 26% of the market. Assessments of the World Packaging Organization 
(WPO) claim that the global packaging industry has an annual turnover of about 
500 billion USD [1]. 
WPO in its report published in 2010, says that there are about 100 000 
companies working in the industry of manufacturing packaging materials, which 
created 5 million jobs. These numbers are likely to grow as the industry continues to 
expand: packaging is necessary as for food, beverages and pharmaceuticals as for 
electronics and furniture. Among industrial and consumer durable goods, packaging 
has an important role in the value chain [2]. 
In most cases, only a carefully planned approach ensures successful promotion 
of products abroad. The management of the company should allocate considerable  
resources (time and money) to start export process. However, the benefits from export 
efforts it can feel only in two or three years after the first steps taken in this direction. 
Increased demand for packaging occurs under the influence of a number of 
local factors and factors of a long-term impact. While the economy plays a central 
role in shaping the impact on volume growth of the market, there are several other 
19 
factors that have a direct impact on the demand for packaging or, at least, on the 
nature of this demand. From these entire factors (usability, requirements for the 
brand, the need for recycling, development of new packaging materials and 
information in the medical field), the last factor is considered as one of the major 
reasons for the growth of the packaging industry by the survey by Pira company. 
Population aging is considered the least important factor for the growth of the 
market [1]. Thus, the world market of packaging materials will continue to grow 
rapidly and is attractive enough to involve new agents, including Ukrainian 
producers of packaging industry, like LLC «GUALA CLOSURES UKRAINE» and 
“TECHNOLOGIA” JSC that stably and efficiently operate in Sumy. 
 
1. World Packaging Organization/PIRA International Ltda. Market Statistics and Future 
Trends in Global Packaging, Edit – Brazil, 2014. – 45 pages. 
2. http://www.persistencemarketresearch.com/ 
 
 
RELATIVE CULTURAL SIMILARITY BETWEEN UKRAINE AND 
POLAND AS THE BASIS OF MUTUALLY BENEFICIAL RELATIONS* 
 
Prokopenko O. V., Dr. of Sci. in Economics, Professor 1,2 
Kryvoruchko L.B., PhD in Economic sciences 1 
1Sumy State University (Ukraine) 
2University of Bielsko-Biala (Poland) 
 
Today the successful development of any country is impossible without 
political, economic, scientific and cultural cooperation with other countries. The 
processes of globalization and international integration reinforces this trend. 
Ukraine and Poland are the neighbor countries, the proximity of which is not 
only a geographical location, but also similarities in the historical development of 
the last century, today's political direction. The cultural affinity of the two nations is 
particular important as the basis for the establishment of strong, mutually beneficial 
relationships between entities and citizens of the two states. 
Many scientists from over the world have dedicated their works to the various 
issues of cross-cultural communication, but such studies are still actual as a system 
of cultural values are changing continuously according to the civilization process 
and influence each other. 
The authors have conducted a comparative analysis of cultures of Poland and 
Ukraine. For this purpose they have developed the questionary based on cultural 
                                                             
*
The paper was written according to budget money from the Ministry of Education and Science of 
Ukraine, given to develop scientific-research topic № 53.15.01-01.15/17.ЗФ “Methodology of forming  
mechanism of national economics innovative development based on alternative energy”.  


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International economic operations on the world market of packaging material

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Electronic Sumy State University Institutional Repository

SocioEconomic Challenges Journal (Sumy State University)