A sustainable competitiveness model for strategic alliances: a study of rural entrepreneurs and commercial organisations in Malaysia with special emphasis on Malaysian farmers' organisations

Abstract

It is evident that strategic alliance route offers Malaysian Farmers’ Organisations a reliable and realistic way forward, towards wealth creation and socio-economic development. It has brought about positive financial rewards to the farmers as well as that of the farmer’s organisations themselves. Statistical significance on effectiveness of the various types of alliance and important control factors of profitable alliance have also been identified. Based on 1991-2004 international strategic alliance development models, a three-stage Dynamic Domestic Sustainable Competitiveness Development Model of Strategic Alliance was developed. It consists of Start-up Period, Adaptation Process and Transformation/termination. With the presence of dynamic business entities, strategic alliance projects inevitably face Competitive Challenge from time to time. A Sustainable Competitiveness Cycle, a product of the Adaptation Process, turns saviour in more ways than one, in a lifespan of an alliance