What do Louisiana and Mississippi Nonindustrial Private Forest Landowners Think about Forest Certification?

Abstract

Nonindustrial private forest (NIPF) landowners own the majority of timberlands in the southern United States. As forest certification becomes more prevalent, it is important to understand the implications for NIPF landowners. This study, conducted in 2005–2006, reveals how well NIPF landowners in Louisiana and Mississippi understand forest certification, willingness to pay to become certified, and general perceptions about the certification process and implementation requirements. We surveyed 1,200 randomly selected NIPF landowners from each state that owned 10 ac or more of timberland in 2005. A total of 591 usable surveys resulted in an overall adjusted response rate of 30%. Forty percent of respondents believe certification is necessary on public lands. However, their lowest level of agreement is with the need for certification on private forestlands. Respondents believe certification in the United States is driven by environmental nongovernmental organizations rather than by demand in the marketplace. Private landowner organizations and approved professional foresters are the most trusted entities to administer and monitor certification. Results also suggest that respondents are generally not averse to having certifiers monitor their forest management activities; however, a majority are unwilling to bear the cost of certification