An emergency is a deviation from planned or expected behaviour or a course of event that endangers or adversely affects people, property, or the environment. This paper reports a complete research work in accident (automobile) emergency alert situation. The authors were able to programme a GPS / GSM module incorporating a crash detector to report automatically via the GSM communication platform (using SMS messaging) to the nearest agencies such as police posts, hospitals, fire services etc, giving the exact position of the point where the crash had occurred. This will allow early response and rescue of accident victims; saving lives and properties. The paper reports its experimental results, gives appropriate conclusions and recommendations