This article uses the Cox
proportional hazards
model to analyze recent
Broadway show data to
investigate the factors
that relate to the longevity
of shows. The type of
show, whether a show is
a revival, and first-week
attendance for the show
are predictive for longevity.
Favorable critic reviews
in the New York
Daily News are related to
greater success, but reviews
in the New York
Times are not. Winning
major Tony Awards is associated
with a longer
run for a show, but being
nominated for Tonys and
then losing is associated
with a shorter postaward
run.Statistics Working Papers Serie