Micro, small, medium enterprises or commonly known as UMKM is an independent
productive economy national program, conducted by individuals without any constraints on
other business companies. Many of UMKM doesn’t handled by the related office as the
consequence of the huge amount of UMKM in Kudus regency . The Department of
Manpower, Industry, Cooperatives and UMKM of Kudus regency runs the program in
accordance with the planned programs and activities that are developed on the Renstra on the
program by developing the small and micro enterprises due to improving the prosperity of the
people in Kudus regency . The development program for the small and micro enterprises
which was undertaken by the government attracted the writer to undergo a research that
whether the development of umkm has been effective or not effective yet. The purpose of this
study is to determine whether the development of umkm conducted by Disnakerperinkopukm
Kudus has been effective or not. Researchers used 4 aspects to measure the effectiveness of
the development of UMKM program in Kudus regency identified from the productivity,
motivation, adaptation and integrity. The method used in this research is descriptive
qualitative method. The result of this research shows that Disnakerperinkopukm of Kudus
Regency in conducting empowerment through the umkm development is optimal, while there
are some aspects that not optimal yet, it is related to the procurement of minimum training
quota and the uneffective socialization. Recommendations gained from the research are;
increasing the quota for business development training and socialization related to
government policy about UMKM
