This research was conducted at CV. Tjahyono Abadi Glade Fragrance
Distributor in Kudus. Glade Fragrances total quantity of sales shows that there is a
decrease from quarter IV-VIII in 2013-2014. This study aims to provide empirical
evidence whether Brand Image and Product Quality influence on Brand
Preference and Loyalty Consumer Interests.
The sample was Consumer Glade Fragrances in Kudus numbered 400
people. Data analysis method used is quantitative analysis using multiple linear
regression analysis.
The results showed that the Brand Image and Product Quality Brand
Preference positive effect on the regression coefficients Y1 = 0.405 X1 + 0.329
X2. While Brand Image, Product Quality and Brand Preference positive effect on
interest Consumer Loyalty with regression coefficients Y2 = 0,658 X1 + 0,083
X2 + 0,206 Y1
