"Sensory Fit Panel" – Development of a new Advertising Claim Support method to assess aesthetic diaper fit performance in an objective, reliable and reproducible way

Abstract

For the product design of diapers, the fit on the baby plays a significant role. In particular, innovation in the areas of fit and freedom of movement have become increasingly important as lower order needs like leakage are sufficiently met by most products. Today’s methods to measure diaper fit focus on technical measurements (engineering and technical fit) and parents’ subjective perceptions. While these methods are useful tools for product development purposes, they are not seen as sufficient for Advertising Claim Support needs. However, when a new fit innovation should be advertised, particularly when this is done in a competitive way, a robust technical support is needed to defend this claim in case of challenges by competitors or regulatory bodies. For this purpose, methods need to be objective and technically sound in order to be acceptable to advertising regulatory bodies. Independent, objective ratings would substantiate claims on a more reliable and reproducible base. To meet this need, the diaper fit sensory panel method was developed. This test reapplies the established sensory methodology used, e.g. to assess taste or smell in food and beverages