Lance Strate is Professor of Communication and Media Studies at Fordham University, and Executive Director of the Institute of General Semantics. He is a Past President of the New York State Communication Association, and a recipient of NYSCA\u27s John F. Wilson Award. He is a founder and Past President of the Media Ecology Association, and author of Echoes and Reflections: On Media Ecology as a Field of Study. This is the text of his Keynote Address presented at the 67th Annual Conference of the New York State Communication Association, Ellenville, NY, October 23-25, 2009
