Understanding user acceptance of the Internet, in particular user acceptance of general information-searching sites, is important in assessing its effectiveness. Such sites provide users with various information options while navigating the Internet. A well-designed general information-searching site helps to ensure a positive user experience and therefore repeat usage. This study extended existing research into user acceptance of the Internet. It explored the antecedents of Playfulness. Results indicated that website characteristics play a dominant role in influencing a user's experience of Playfulness and that cognitive aspects and motivations for searching are also important. Implications are discussed
