This dissertation presents a series of usability studies, which examines the usability of the application of visual variables on cartographic text. Labels’ size, shape, orientation, texture, and colour were tested. The study also examines different lettering systems and their impact on cartographic text design. The obtained users’ preference, time measurement, questionnaires and eye tracking data were analysed both qualitatively and quantitatively. Insights are acquired to improve the quality of map through Improving cartographic text design
