There is established concern that loss of biodiversity will affect ecosystem productivity, nutrient cycling, carbon storage, stability and other properties^1,2^. Interactions between trophic levels are thought to link changes to biodiversity and ecosystem processes^3-6^. However, there is a lack of empirical studies linking plant diversity with altered trophic levels^7,8^, especially for large herbivores, the important but often neglected, controlling trophic level in terrestrial systems. Here we examine responses in performance of the large generalist herbivore to changes in plant diversity, using an indoor cafeteria trial and a field experiment. Our results show that increased plant diversity improves herbivore performance but it is depressed at highest plant diversity levels. We propose the Disturbance Selection Hypothesis for explaining plant diversity effects on primary consumers. Increasing the number of plant species in grassland, increases consumption and enhances nutrient intake (presumably improving animal fitness) by modifying nutrient balance, toxin dilution and taste modulation. High plant diversity simultaneously intensifies animal diet switching frequency, and weakens the herbivore's ability to select food, thereby increasing foraging cost and disturbing the herbivore's selection of forage. Thus, the consequence of plant diversity for large herbivore performance depends on the trade-off between the positive and negative effects. At highest plant diversity the positive effects weaken and negative effects strengthen. We suggest knowledge of the mechanisms is the means for understanding relationships between biodiversity and ecosystem functioning, and the management of large herbivores on rangelands used for conservation and grazing