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Users characteristic influence on the efficiency of typographic design

Abstract

This paper investigates the efficiency of typographic design using Bertin’s variables, both individually and combined. A user study was con-ducted in which two types of map users had to perform a search task. The first group consists out of participants who have been trained in cartog-raphy and who use maps on a daily basis. The second group of users are novices who have not got any previous education in cartography. Users’ efficiency was calculated by measuring the consumed time to find the target label. The obtained data was analyzed statistically to compare the efficiency of users’ performance regarding the applicability of visual variables on la-bels. Using ANOVA showed some significant differences between users’ group and within users’ groups (P<0.05)

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