HTTP Adaptive Streaming (HAS) is becoming the de-facto standard for video streaming services. In HAS, each video is segmented and stored in different qualities. The client can dynamically select the most appropriate quality level to download, allowing it to adapt to varying network conditions. As the Internet was not designed to deliver such applications, optimal support for multimedia delivery is still missing. Information Centric Networking (ICN) is a recently proposed disruptive architecture that could solve this issue, where the focus is given to the content rather than to end-to-end connectivity. Due to the bandwidth unpredictability typical of ICN, standard AVC-based HAS performs quality selection sub-optimally, thus leading to a poor Quality of Experience (QoE). In this article, we propose to overcome this inefficiency by using Scalable Video Coding (SVC) instead. We individuate the main advantages of SVC-based HAS over ICN and outline, both theoretically and via simulation, the research challenges to be addressed to optimize the delivered QoE
