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Technological convergence in audiovisual media technologies

Abstract

This paper presents the results of a large-scale survey on viewing practices. Data from over 10,000 cases are used to explore the adoption-use diffusion gap and the correlation structures in the frequencies of the use of multiple channels (e.g. linear television, download, Vod) on multiple devices. The results show that although a lot of devices capable of audiovisual playback are adopted, few (only computers) of them are used to consume television content. Furthermore, in terms of viewing frequencies, the data suggest spill over effects of using multiple devices, rather than a displacement. Finally, it shows there is a stable tendency to use multiple delivery channels within devices, rather than forming a pattern between devices. That is, channels usage frequencies are correlated within devices, rather than scattered among devices

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