У статті розглянуто питання спроможності територіальні громади фінансового забезпечення інвестиційного розвитку регіону в умовах децентралізації та фінансової свободи. Визначено важливість інвестиційного іміджу території для залучення фінансових ресурсів на засадах інвестування. Визначено найсучасніші джерела фінансового забезпечення інвестицій на рівні територіальних громад, можливості їх залучення для розвитку регіону. Зроблений висновок, що в цілому існує багато можливостей для територіальних громад залучити все більше інвестиційних коштів для розвитку регіону, але для цього треба створити умови щодо налагодження співпраці між підприємцями та інвесторами, шляхом формування інвестиційного паспорту, використання буклетів, брендингу та бренд-буку території. Представлені нові способи залучення інвестицій на основі крауд-технологій. The ability of the territorial community to financially ensure the investment development of the region by attracting, accumulating, and effectively using financial resources from various sources to solve topical issues of local importance in order to achieve economic or social impact is considered. To do this, it is necessary to form the image of the territory to attract an investor using the positive investment potential of the territory and infrastructure. Methods. The development of territorial communities is closely connected with their financial and material support, which is defined by the Constitution of Ukraine. The financial capacity of territorial communities means the ability of territorial communities to attract, accumulate, and effectively use financial resources from various sources to address pressing issues of local importance. In this aspect, the ability of the local community to attract investment is especially important, which is manifested in the formation of an attractive image of the territory to attract investors, cooperation between entrepreneurs and investors, creating favorable conditions for investment and effective channels for disseminating information about the investment potential. Results. Territorial communities can provide financial support for investment development by attracting funds from citizens, non-state enterprises, economic associations, unions, and societies, as well as public and religious organizations, other legal entities based on collective property; local budget funds, borrowed funds, as well as for own and borrowed funds of utilities and institutions; State, earmarked funds for investment projects; funds of foreign states, agencies, legal persons and citizens of foreign states; funds of legal entities and citizens of Ukraine, legal entities and citizens of foreign countries. It is determined that in the context of the ability of territorial communities to financially provide for investment development, it is advisable to consider their opportunities, which can be mobilized to form the flow of investment in the creation and development of, first of all, enterprises and infrastructure objects of communal property (community property), as well as enterprises of other forms of ownership, performing works and providing services on the basis of public-private partnership, ensuring the implementation of the powers and tasks of territorial communities as administrative-territorial entities in the field of public utilities, education, health, culture, social protection, environmental safety and the like. Scientific novelty. Thus, the sources of financing by the territorial community of investment development of the region on the basis of crowd technology and public-private partnership are offered. One of the opportunities for such fundraising is the use of crowdsourcing, crowdfunding, crowd investing, crowdlending, depending on the expected end result. Practical significance. There are presented new ways to attract investments based on crowd technologies, which involve investing in various ways in unique creative ideas at the level of the territorial community, most often achieving the social effect. Modern methods of financing innovative projects involve attracting the masses using Internet sites in order to create a unique product
