In the context of user generated content in the newsroom, mobile reporting applications are seen as a facilitator of citizen journalism, bringing news items from the user to the newsroom and vice versa. In this paper, we describe a Living Lab project aimed at developing a mobile reporting application for a regional television broadcaster that struggles reaching a young audience. Data were collected through an online survey (n:500), one focus group (n:9), a field trial (n:35) and in-depth interviews (n:10). Besides user motivations for using mobile reporting applications, we provide three user profiles and give insights in citizen journalism projects. A mobile reporting application could provide a solution for regional news stations to reach more youngsters, however, reasonable efforts should be taken to make such a project succeed
