Moving from subject-object to subject-subject relations: Comments on "figuring companion-species consumption"

Abstract

The analytical themes Bettany and Daly pursue touch upon several topics noteworthy in consumer and marketing research past and present -- namely, relationships between consumers and consumption offerings, between marketers and consumers, between academics and practitioners, and between culture and nature. In discussing each, the present article extends Bettany and Daly's insights, posing challenges at once playful and very serious for consumers, marketers, researchers, and public policy analysts.