The goal of this research is to investigate the fans' preferences and the factors behind their
preferences for manga and anime about the Demon Slayer series. 38 valid questionnaires were
collected to analyze the fans' preferences for the two media forms and the main factors affecting
their preferences through quantitative research methods. The study found that action scenes, visual
and artistic style, and sound effects are the key factors of fan preferences. Anime attracts more
audiences with its visual effects and sound performance, whereas manga has great narrative depth
and detailed portrayal. This study uses transmedia storytelling theory as a theoretical approach to
explore the differences between manga and anime in storytelling, audience interaction, technical
performance, and their impact on fans' preferences. The findings show that different media forms
have their advantages in meeting audience needs, providing an important reference for transmedia
content production. This study also points out the limitations of the research sample and proposes
to combine qualitative research with a larger sample size to understand fans' behavior more
comprehensively. The research results provide significant inspiration for academia and industry to
explore the impact of transmedia content on audience preferences.
Keyword: Demon Slayer, Manga, Anime, Fan Preferences, Transmedia Storytelling Theory,
Media Consumption
Subject Area: PN1993-1999 Motion Pictures. Animation
Subject Area: PN6700-6790 Comic Books, Strips, Etc. Graphic Novels
Subject Area: HM1206 Popular Culture
Subject Area: P87-96 Communication. Mass Medi
