The impact of two way communication and user control in a television program on the embedded ad and brand recall

Authors
Publication date
1 January 2007
Publisher

Abstract

Abstract is not available.

    Similar works

    Full text

    thumbnail-image

    Available Versions

    Institutional Repository Universiteit Antwerpen

    redirect
    oaic:irua:65193
    Last time updated on 18/12/2017

    Institutional Repository Universiteit Antwerpen

    redirect
    oaic:irua:69476
    Last time updated on 18/12/2017

    Ghent University Academic Bibliography

    redirect
    oaioai:archive.ugent.be:528102
    Last time updated on 12/11/2016

    Ghent University Academic Bibliography

    redirect
    oaioai:archive.ugent.be:419486
    Last time updated on 12/11/2016