On modeling revitalization decisions for weak industrial products

Abstract

This paper presents a quantitative approach for revitalizing weak industrial products. The approach starts with a diagnostic stage and terminates with a corrective action stage to restore the product's profitability. The steps of the approach have been implemented in revitalizing the product line of a local manufacturer of car batteries in Kuwait. Early results are encouraging and the approach should help an industrial company make sound decisions in this relatively unexplored aspect of industrial product line management.revitalization decisions product line management marketing research break-even analysis sensitivity analysis