The Star,

Universiti Putra Malaysia Institutional Repository

Expandyour brand> FROM PAGE2Getting to know more people is:great not only for expandingyour business but also .developing your brand andamplifying its reach.As an artist, knowing the rightpeople can help you get theopportunities and exposure thatyou need.Not only will you be able toincrease you customer base butyou can also leverage on theresources available to youthrough your network andexpand your brand that way.Attending events, gatherings,courses and showcases are greatways to build your network.Sites such as Meetup andLinkedIn allow you to join socialgroups and get invited to eventsheld at locations near you.You can also join mutualinterest groups that organiseevents to gather like-mindedpeople together to share theirideas and enthusiasm.Majidah Hashim, founder ofPufferfish Productions, says thatnetworking opportunities havehelped her develop her brandand her performing artscompany.After quitting her corporatecareer, this English and literaturegraduate from Universiti PutraMalaysia affirms that gettingopinions from people from allwalks of life is important in herefforts to launch Malaysia's firstinter-production-houseimprovisational theatre gameshow."People should not be tooprotective of their ideas andbe afraid that people maysteal them. /"Take ideas from differentpeople at networkingo ortunities and ou ma meetsomeone who can provide inputto improve your brand further,"she says.Majidah takes pride inthe fact that she formed hercurrent team entirely throughnetworking and is continuingto recruit more."The interesting thing aboutnetworking is that you may meetsomeone who would not be ableto help you but may knowsomeone else who can and they.will patch you in with thatperson," she adds.Building a database of peoplewhom you have met will come inuseful.Therefore, archive contactdetails and business cards ofpeople you have met.You may not need to get intouch with them right away butthey may be able to contributeto future ventures.Put it togetherBranding is a crucialelementfor artists and their business. Notonly does it help put you on themap of things but it provides youwith an identity that representsyou and is recognised by yourclientele.As people get more connected,it is easy to build your brandupon advances in technologyand connect with people allaround the globe.Yet you still need a great senseof responsibility to ensure thatyoui branding exerts a positiveinfluence on your target groupand inspires a new generation ofartists.As Amazon.com founder JeffBezos said, your brand is whatother people say about you whenou are not in the room.

Expand your brand

http://psasir.upm.edu.my/43444/1/Expand%20your%20brand.pdf

Expand your brand

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Universiti Putra Malaysia Institutional Repository