INTELLECTUAL PROPERTY TOOLS, STANDARDS AND MARKET POSITIONING

Abstract

The purpose of this study is to stress on two important points. First of all, I wish to draw attention to the IP strengthening, more particularly in software and business methods areas because these informational goods could be viewed as generic assets in digital economy and have a key role for Internet development.The objective of the second part, is to stress on strategic use of IP, especially for setting of technical standards. Past examples have explains this role and conclude to the determinant IP factor. We would like to explore the new use of IP in setting standards in Internet and investigate if the old strategies are the same or not. This part is based on work in progress. Finally, we answer few questions of the IP strategic use in terms of innovation and use of legal proceedings.SOFTWARE, INTELLECTUAL PROPERTY RIGHTS, STANDARDS, FIRMS' STRATEGIES