Elda Pavan Cecchele e il mondo della moda: 1950-1970

Abstract

This paper deals with the history of the Italian fashion. The figure of Elda Cecchele, a textile artisan (hand weaver) who worked in the second half of the last century with famous Italian fashion designers (Salvatore Ferragamo, Jole Veneziani, Roberta di Camerino, Franca Polacco) is analysed through her work and documents. Elda Cecchele's activity was creative and imaginative. She wove many different materials with incredible results. In addition she acted on behalf of Roberta di Camerino as an intermediary in creating a network of subcontractors working for the fashion firm exploiting the confidence and the reputation she had gained in the territory around her laboratory. In the sixties the Veneto countryside was still very poor and women were unemployed and obliged to emigrate so that her activity is remembered as a significant relief.fashion industry; Italy; industrial network; reputation