TECHNOLOGY-BASED FINANCIAL SERVICES DELIVERY AND CUSTOMER SATISFACTION: A STUDY OF THE NIGERIAN BANKING SECTOR

Abstract

This study was designed to identify the extent to which technology has impacted customer satisfaction in the Nigerian banking sector. Data analysis was based on responses obtained from 120 customers of three Deposit Money Banks within Ogun and Lagos States of Nigeria. Features of bank service evaluated in the study are time saving, convenience, crime reduction, reliability, risk reduction, and ease of use. The result showed significant positive impact of all the above service features on customer satisfaction, an indication that electronic-based banking has enhanced customer satisfaction in Nigeria. It is recommended that more service points and user-friendly customer-oriented financial products be provided to support this initiative

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