For Social Network Sites to determine the effectiveness of their Information Security Awareness (ISA) techniques, many measurement and evaluation techniques are now in place to ensure controls are working as intended. While these techniques are inexpensive, they are all incident- driven as they are based on the occurrence of incident(s). Additionally, they do not present a true reflection of ISA since cyber-incidents are hardly reported. They are therefore adjudged to be post-mortem and risk permissive, the limitations that are inacceptable in industries where incident tolerance level is low. This paper aims at employing a non-incident statistic approach to measure ISA efforts. Using an object- oriented programming approach, PhP is employed as the coding language with MySQL database engine at the back-end to develop sOcialistOnline – a Social Network Sites (SNS) fully secured with multiple ISA techniques. Rather than evaluating the effectiveness of ISA efforts by success of attacks or occurrence of an event, password scanning is implemented to proactively measure the effects of ISA techniques in sOcialistOnline. Thus, measurement of ISA efforts is shifted from detective and corrective to preventive and anticipatory paradigms which are the best forms of information security approach
