Academic journals are evolving and proliferating but despite their success there is much room for improvement. The traditional paper based model is expensive, constrained by space, exclusive and beset with problems of refereeing and publication time. The newer on-line journals go some way to dealing with these issues but they fail to capitalise on the possibilities opened up by the web. This paper launches a new journal Online Educational Research Journal (OERJ) which is free, unconstrained by space and accessible to all. It takes a novel approach to refereeing allowing discussion online and deals with the shortage of refereeing by requiring authors to reciprocate. A key feature of the journal is that papers are guaranteed to be published albeit anonymously in the first instance. After receiving the ratings and comments of referees which will go online the paper becomes onymous unless the author chooses to withdraw