Most often than not, an investor holding stock
must decide whether to sell or keep holding the stock. This
investment strategy over the years appears to be an easy task
to take. In the investment parlance, it is called the Broker’s
Common Sense (BCS). We have shown in this paper that the
so-called BCS strategy is backed with advanced
mathematical (probabilistic) phenomenon; we used the
martingale theory to describe the strateg