Presently, in addition to the lack of funds experienced by SMEs in
Nigeria, the main challenges experienced by SMEs (Small and Medium
Enterprises) in Nigeria has to do with them not being able to understand and
the apply marketing concept. Also there are a lot of resources being wasted in
marketing campaign which does not target anybody in particular. This study is
therefore focused on finding the target market of SMEs using the K-means
clustering technique in combination with sentiment analysis, also known as
opinion mining. The study also aims at recommending the best medium to
market these SMEs as discovered from the output of the analysis. The result of
this research will give positive direction to improving the profit of small and
medium business through target marketing. Also, this study is not trivial
because it will help to reduce marketing cost through target marketing. The
study also helps to discover the opinion of the populace on the small and
medium business and the medium through which they can be targeted. This
discovery will definitely form solid foundation for further marketing action and
improve their profit