research
2020 media futures trends package
- Publication date
- Publisher
- OCAD University
Abstract
2020
Media
Futures
is
a
mul6-‐industry
strategic
foresight
project
designed
to
understand
and
envision
what
media
may
look
like
in
the
year
2020;
what
kind
of
cross-‐plaAorm
Internet
environment
may
shape
our
media
and
entertainment
in
the
coming
decade;
and
how
Ontario
firms
take
ac6on
today
toward
capturing
and
maintaining
posi6ons
of
na6onal
and
interna6onal
leadership.
The
project
asks:
In
the
face
of
sweeping
and
disrupDve
changes
driven
by
the
Internet,
how
can
we
help
companies
in
the
book,
film,
interacDve,
magazine,
music
and
television
industries
–
Ontario’s
CreaDve
and
Entertainment
Cluster
–
to
beNer
idenDfy
emerging
opportuniDes,
create
more
resilient
strategic
plans
and
partnerships,
boost
innovaDon,
and
compete
in
increasingly
demanding
global
markets?
This
document
is
a
product
of
our
‘horizon
scanning’
process.
Trends
and
Countertrends
represent
direcDonal
paNerns
in
data,
a
rising
Dde
of
signals,
in
which,
for
example,
a
criDcal
mass
of
headlines
about
people
using
Facebook
to
call
for
help
in
emergency
situaDons
points
to
a
larger
trend
regarding
the
increasing
mission-‐criDcal
importance
of
social
networks.
To
date
we
have
idenDfied
more
than
sixty
trends
at
the
project
website:
hNp://2020mediafutures.ca/Trend
