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Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market
Authors
AP Geus De
C Zott
+30 more
CL Wang
D Vakratsas
Demetrios Vakratsas
DJ Teece
G Dosi
G Silverberg
GM Erickson
H Baghestani
IM Kirzner
J Woiceshyn
JS Bain
K Bagwell
KM Eisenhardt
M Oktemgil
M Zollo
MG Dekimpe
MG Dekimpe
NJ Foss
P Milgrom
P Selznick
PR Dickson
R Nelson
R Sanchez
RF Engle
RR Nelson
S Fournier
S Johansen
VP Rindova
WS Comanor
Zhenfeng Ma
Publication date
Publisher
Doi
Cite
Abstract
Market dynamics, Adaptive capabilities, Performance heterogeneity, Advertising, Business administration and business economics, Marketing, Accounting and in particular M3-marketing and advertising,
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Last time updated on 11/12/2019
Research Papers in Economics
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Last time updated on 06/07/2012