The purpose of the study is a) to analyze the condition of internal environment industry
spices coffee , b) to analyze the condition of the external environment industry spices coffee ,
and c) to determine the technological innovation strategy spices coffee in order to improve the
competitiveness of the coffee people. Most of the coffee grown in Tutur district is cultivated by
smallholder farms, resulting in low quality. The strategy of coffee spice agro-industry aims to
increase the added value of the products so that farmers obtain higher coffee prices. Activities
include the provision of raw materials, processing, supply of final products, and marketing.The
results showed that the internal environmental conditions that have the highest value is the
strengthen factors. The highest score of strengthen factors is the availability of coffee,
availability of labor and communications group. The highest score of opportunity factors is
technological assistance from the government and other government support for the development
of people's coffee industry and high market potential. The development of agro-tourism should
improve as well as expand the network to seize market. The strategy should be applied in the
development of spices coffee industry is to support aggressive growth (Growth-oriented
strategy
