The impacts of E-retail on the choice of shopping trips and delivery: Some preliminary findings

Abstract

E-retail, like many other information technology-based activities (telecommuting, telemedicine etc.) offers a potential substitution of travel by telecommunications. Traditional shopping activities typically consist of a visit to a store in which product information is sought, and a decision on purchase is made. Pending that decision, the product is obtained and most often self-delivered by the consumer. Certain types of products are store-delivered to the consumer premises. In the face of E-retail, consumers can acquire information, make a purchase transaction and choose a delivery arrangement from a remote location. These options may result in a reduction of transport activity, as a delivery by the supplier is potentially more efficient than the traditional process. The current study presents a conceptual model of the decisions households make with regard to information gathering, purchase transactions and delivery mode. Data on revealed behavior and various socio-demographic and economic characteristics of shoppers was collected in the Tel-Aviv Metropolitan area in the summer of 2004.