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Mobile Marketing: The Challenges of the New Direct Marketing Channel and the Need for Automatic Targeting and Optimization Tools
Authors
Sismeiro Catarina
Giovanni Giuffrida
DIEGO ANGELO GAETANO REFORGIATO RECUPERO
Giuseppe Tribulato
Publication date
1 January 2010
Publisher
place:India
Abstract
Abstract is not available.
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Archivio istituzionale della ricerca - Università di Cagliari
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oai:iris.unica.it:11584/140148
Last time updated on 12/11/2016
