Sustainability disclosure and reputation: a comparative study

Abstract

This paper aims to explore the relationship between a company’s sustainability disclosure and its reputation. The sample consists of 57 companies in the Dow Jones Sustainability Index (DJSI) and a control group belonging to the Dow Jones Global Index (World1), matched on country, industry and size. The extent of sustainability disclosure is determined using the content analysis method performed via multimedia. The empirical research provides evidence that reputation does affect the extent of sustainability disclosure. Furthermore, results indicate that European companies disclose more than US companies. This paper is exploratory in nature as it investigates the effects of reputation on corporate sustainability disclosure (CSD). It also examines sustainability disclosure by type of information – strategic, financial, environmental and social – and it extends previous studies on CSD by concentrating on information released not only on annual reports, but also in multimedia, such as social reports, environmental reports and sustainability reports.sustainability disclosure; reputation; legitimacy theory; USA, Europe, UK; content analysis