Purpose – The purpose of this research is to examine the concept of sustainable service co-creation
in triadic business relationships in logistics and supply chain management. More companies seek to
develop sustainable solutions that would not be sustainable exclusively for themselves but for the
supply chain they belong to. In doing that – especially when dealing with services – they may need
the external support from logistics service providers (LSPs). This paper aims to explore the
innovative initiatives undertaken by LSPs in triadic relationship management with their customers
and suppliers while co-creating sustainable services along the supply chain.
Design/methodology/approach – To investigate the research question, a systematic literature
review and empirical exploratory investigation through case study will be conducted adopting the
qualitative methodology, to explore trends and evolving paradigms.
Findings – A literature review conducted in this paper enriches existing literature through an
integration of sustainability in a viable system approach and logistics service provision, in
particular, it investigates the ways in which sustainability is achieved. It is assumed that
the triadic relationship among an LSP and its customers and suppliers requires significant
modifications in collaboration and an innovative approach in operating procedures.
Research limitations/implications – This paper is an exploratory study and limited in its scope to
an example of a relationship that focuses mainly on three actors: the supplier, the LSP and the
customer. However, it could be extended in terms of numbers of case studies investigated.
Practical implications – The implications arising from the literature and the empirical research
offer a range of current sustainable practices in the services sector. This could be a starting point for
other research and company activities.
Originality/value – There is little research that addresses the issue of sustainability and logistics
service providers simultaneously, hence the present paper is meant to fill the gap by providing a
foundation which actors of different supply chains could use as a benchmark. This study gives
evidence of how logistics services may contribute to sustainable development.
Key words – sustainable supply chain management, logistics service providers, viable system
approach, co-creation, business relationship managemen
