Метафора з концептосферою «вибори» в мові українського публіцистичного дискурсу (Conceptual metaphors of «election» in the language of Ukrainian publicistic discourse)

Abstract

Стаття присвячена проблемі дослідження метафори з концептосферою «Вибори» у мові українського публіцистичного дискурсу. Розглянуто та охарактеризовано поняття концептуальної метафори, концептуалізації, концепту та концептосфери. Проаналізовано різні метафоричні моделі для зображення українських виборів. (The article devoted to the study of conceptual metaphor «Elections» in the language of Ukrainian publicistic nowadays interest of scientists to this phenomenon has not decreased. Conceptual metaphors operate in different types of discourse, but the most frequent and most active is their using in publicistic discourse.Metaphorical picture of the world reflects the priorities and values of society or certain social groups.Modern life is full of various political events, which reflect the conceptualization metaphor. Modern life is filled of various political events, which reflect the conceptualization metaphor. One of the spheres of political reality is the election period of political struggle. This peak of creation and functioning of new metaphors. The actuality of this study is caused by the necessity of a systematic study of conceptual metaphor «Elections» in the language of publicistic discourse. The purpose of the article – to examine and describe the most frequent metaphorical modelswith sphere of «Election». In cognitive science metaphor is one of the major mental operations, ways of knowing and categorizing reality. Conceptual metaphor is a powerful way of conceptualizing political reality. In the research determined and characterized different metaphorical models to describe Ukrainian elections (during the 2001-2014.)The most important are such metaphorical models: the election – a disease, the elections – trade, the elections – sports, the elections – theater, the elections – the game. In terms of disease, trade, sports, theater and game journalists/ publicists depict Ukrainian elections. So, the conceptual metaphor is a means of conceptualizing social and political processes in Ukrainian journalistic discourse. The analyzed period showed that the most productive metaphorical model on the designation of the Ukrainian elections are elections sport.